Hedonism arrived on Soi 7 in April 2022, at a time when the street was finding its feet again after the pandemic. Opened by Nick Dean of NDTVi fame, the bar was part of a wider effort to bring some life back to one of Pattaya's long-established nightlife streets, and it has since become a familiar name near the Second Road end.

Inside, Hedonism offers a lively take on the traditional Pattaya girls bar, with a good-sized team of girls, cold drinks and plenty of opportunities to settle in for some company. Air conditioning and fans help keep things comfortable, while the music and sociable atmosphere make it an easy place to spend an afternoon or evening.

The bar also has a strong online presence through NDTVi, giving visitors a chance to get acquainted with Hedonism before they even arrive in Pattaya. Its location near the Second Road entrance makes it a convenient first stop for anyone exploring Soi 7, with plenty of neighbouring bars to discover along the way.

Hedonism, after all, is the pursuit of pleasure. And on Soi 7, there's certainly no shortage of opportunities to put that philosophy into practice.